The incredible naming of Camp Nou

While the den of FC Barcelona is about to be renovated, President Joan Laporta hopes for a record naming of Camp Nou.

After the Santiago-Bernabéu, still in full construction until next year, it is therefore the Camp Nou which will be rebuilt to become an ultra-modern stadium. Josep Bartomeu worked at length on the renovation of the stadium, but the project accelerated under the leadership of his successor as president of the FC Barcelona, Joan Laporta. A credit of 1.5 billion euros, over 35 years, will be requested (900 million will be allocated to the stadium).

If the FCB thinks they can pocket 200 million euros in profits each year with its future Espai Barça, the leaders are determined to go through the naming of Camp Nou. And large companies dream of giving their name to the enclosure. “ We have at least 5 offers. We hope to receive 30 or 40 million euros per season. These are contracts that cover 10 or 15 years “, Thus recognized the boss of the Blaugranas, Friday morning, during a press conference.

The Etihad Stadium jackpot

Almost 40 M € per year is much more than what the big European clubs perceive with the naming of their stadium. OL and OM do not earn more than 3 million euros, the Bundesliga formations are doing a little better and it is especially in the Premier League that the prices are rising (without soaring). Arsenal pocketed € 17.5 million with the Emirates Stadium and Tottenham also expects to reach this figure.

However, Manchester city is already pocketing such a jackpot with its contract with Etihad Airways as the name of the stadium and jersey sponsor: 468 million euros over 10 years since 2011. But it is a rather particular operation, described as ” financial doping »(Andrea Agnelli), the English champion being of course held by Sheikh Mansour, member of the royal family of Abu Dhabi.

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